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The importance of a user experience for software apps and website.

User experience (UX) plays a crucial role in the design of a digital product should be an integral part of the design process, from early concepts to the final product. The look of the digital product is also vital but the key aspect is how the user interacts with it, users must be able to easily navigate through the digital product or platform and also they should be able to understand it and it should have clear signals of the outcomes.

There a certain factors that is either controllable by the developers’ or the designers and some that is environmental or user preference. These factors include; usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

The two key components that a user faces regarding User Experience areUsability: this is more about the effectiveness of the site and also how user friendly it is.

User Experience: the emotion, intuition and connection a user feels when using the site or product.

A User Experience Primer

The business benefits of adding User experience to a product development process include:

  • Increased productivity
  • Increased sales and revenues
  • Decreased training and support costs
  • Reduced development time and costs
  • Reduced maintenance costs
  • Increased customer satisfaction

Graphical User Interface (GUI)

Graphical User Interface is a type of user interface that allows users to interact with electronic devices through graphical icons and visual indicators such as secondary notation.

When you interact with a computer, you are called the user and the method by which the computer interacts with you is called an interface.

In the early days of computers, the interface was always text-based. The computer would display information in text, and you would issue commands to it in text.

User Experience is the overall feel of the product and the User Interface is the designing of each screen or page with which a user interacts and ensuring that the User Interface visually communicates the path of that a User Interface designer would have laid out.

Neglecting the User Experience can result in a non-interactive site or digital product that people will not come back to or use. Developing an interaction-rich experience will drive users back to your platform.

While User Experience is important for any digital product, it is even more important for certain types of digital products: complex sites or applications, retail or online sales, start-up sites and businesses, small-budget projects and projects or sites that are expected to last a long time.

The User Experience is also important for start-up businesses, as usually the site is their first base to use when directing new and also future clients/traffic to the products and services. Those companies that have small budget know of the importance of the User Experience as it can create the momentum that propels the business forward. Its will only take the user a few seconds to decide whether your digital product (App) or website is worth their time, if they cannot navigate through it or find it difficult to understand then you may lose their attention on your product. This is the only opportunity you get to reel them in.


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